Celebrating 40 Years: Marketing Toolkit

July 1, 2018, marked a major milestone for LRADAC: our 40th anniversary. While much has changed since July 1978, LRADAC is still dedicated and working hard to create and support pathways for prevention and recovery from substance misuse for individuals, families and communities.

For 40 years, our dedicated staff and innovative programs and services have taken a proactive approach to fighting substance misuse in Lexington and Richland schools, businesses and neighborhoods. By reaching, empowering and renewing those struggling with substance use disorders, LRADAC continues to assist in a transformation for these individuals, their friends and families.

We have solidified a marketing plan with key executions throughout the year. Our goal is to integrate the 40th-anniversary look, feel and messaging into LRADAC’s marketing efforts throughout the year for a new creative look to our overall brand.

We want you, the great people of Richland and Lexington Counties, involved in celebrating 40 years of “Improving Lives. Improving Communities.” We invite you to use this communications toolkit to help us promote the campaign. Happy celebrating!

Campaign Components

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LRADAC Logo

We have created a special 40th Anniversary logo. Please feel free to use this logo, over the next year, any time you are promoting partnership or support for LRADAC.

Friend of LRADAC Logo

We love all of our friends and supporters. Please feel free to share this image on your social media accounts to promote your dedication to building a community with a culture that supports recovery and to raise awareness about our agency, its mission and its initiatives. We’re very thankful for your friendship!

Messaging

The following text was created with the purpose of being used on social media, in emails or any other means of communication:

  1. On July 1, 2018, LRADAC will celebrate its 40th Anniversary. Our purpose, “IMPROVING LIVES, IMPROVING COMMUNITIES,” enables us to build pathways to prevention and recovery from substance misuse for individuals, families and communities. Visit www.lradac.org/celebrate40 to learn more.
  2.  For 40 years, LRADAC’s dedicated staff and innovative programs and services have taken a proactive approach to fighting substance misuse in our schools, businesses and neighborhoods. By reaching, empowering and renewing those struggling with substance use disorders, LRADAC continues to assist in a transformation for these individuals, their friends and families. Visit www.lradac.org/celebrate40 to learn more.
  3.  Join us in celebrating LRADAC’s 40th. Visit www.lradac.org/celebrate40 to learn more about LRADAC’s rich history and how you can help ensure 40 more years of assisting, creating and supporting pathways to recovery.
  4.  LRADAC has always been at the heart of recovery in Lexington and Richland Counties. Join us in celebrating 40 years of creating and supporting pathways from substance misuse for individuals, families and communities. Visit www.lradac.org/celebrate40 to learn more.

Social Media Specific Posts:

  1. In 1978, LRADAC was founded in Columbia, SC. Take a look at LRADAC’s 40th Anniversary Historic Timeline. #TBT #ThrowbackThursday #celebrate40 #LRADAC40  www.lradac.org/celebrate40
  2. LRADAC is celebrating 40 years of assisting individuals in their recovery. Think you know a lot about LRADAC’s history? Participate in #TriviaTuesdays, happening every Tuesday at @LRADACSC on Twitter and Facebook. #celebrate40 #LRADAC40
  3. Are you coming to celebrate LRADAC’s 40th Anniversary? Join us September 26th for a breakfast banquet! Get tickets or select a sponsorship level here  www.lradac.org/celebratewithus. #celebrate40 #LRADAC40
  4. Get ready to celebrate the Anniversary of LRADAC on July 1 with the Celebrating 40 Years Anniversary Tool Kit – everything you need to share about becoming a part of the year-long celebration. Connect, Share & GIVE! to the Celebrating 40 Years campaign – Download the Tool Kit at www.lradac.org/celebrating40years-toolkit #celebrate40 #LRADAC40
  5. Become a part of the year-long celebration of the LRADAC Anniversary at www.lradac.org/celebrate40.
  6. The Anniversary of the Lexington/Richland Alcohol and Drug Abuse Council is July 1! Learn about LRADAC and its celebration. www.lradac.org/celebrate40
  7. CELEBRATE LRADAC’s 40th  www.lradac.org/celebrate40
LRADAC is the designated alcohol abuse and drug abuse authority for Lexington and Richland Counties of South Carolina. The public, not-for-profit agency offers a wide array of prevention, intervention and treatment programs in locations convenient to residents of both counties. The agency has a budget of approximately $10 million and serves more than 5,000 clients per year.